Website Goals

A company Internet website is a necessity for a successful business. It is critical for communicating with customers, partners and associates. Changes in technology and government regulations have increased the challenges of maintaining an informative and comprehensive website. A website must provide a creative, easy-to-use experience for users while presenting content that does not expose the company to online risk or litigation, affect user experience, impact brand equity, or drive up site operational costs.

Site Goals:

Enterprise Standards: Develop and maintain consistent look and feel to present unified branding image. Company images and language will be integrated into page templates and header information.
Relevant Content: Develop a sense of community. Assure that users are motivated to learn more about the company.
Accessibility: Ensure that site is easy to use and meets requirements of Section 508 (see www.section508.gov ) and other statutes mandating access for users with disabilities and to those using different connection devices/speeds.
Site Integrity: Avoid broken links, misspellings, slow or deep pages; Provide successful search capabilities (completed keywords, descriptions, titles, alt attributes, etc.); Verify compatibility with majority of users' browsers. Site quality problems may cause users to abandon their research and move on.
Privacy: Ensure that website maintains privacy of users' information in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other laws governing personal data.
External Content: Verify that all links to external websites are suitable for the enterprise (no pornography, no negative or sensitive content, no competitor endorsement, etc.)